Click the image for a video interview I did with NareitI at the 2018 ESG Forum in Seattle WA. I had the opportunity to share some thoughts about how collaboration - both internally and externally helps organizations accelerate the shift to sustainable business.
The Roadmap Series, Phase V: The Sustainability End Game
At Phase V, sustainable business is a disruptive force as significant to business strategy as the emergence of the Internet. It will change everything in some way and there will be winners and losers.
Read MoreThe Roadmap Series, Phase IV: Taking Sustainability to Scale
While there are groups or divisions within corporations demonstrating Phase IV behavior and results, it’s likely that less than 1% of companies are at this level. Studying their success can teach us a lot about how to achieve sustainable business faster.
Read MoreThe Roadmap Series Phase II: The first big step
Stage II is marked by the shift from “random acts” to a declared program or strategy. Companies get started for many different reasons, but whatever the trigger, the most significant step to unlock the benefits (and profits) of sustainable business is the first one.
Read MoreThe Roadmap Series: We all start at Stage I
How to use the Change Chart as a roadmap for progress toward sustainable business: We all start at Stage 1
Read MoreParadigm Shift #1: Green Power Hate Mail
“I can’t believe you sold out the co-op”. The story of REI’s green power program taking heat from left and right offers leasons for making the paradigm shift from conventional “either-or” thinking to Sustainable Business.
Read MoreWhat’s next for Sustainable Business? Are you ready to win?
The next phase of change will see organizations using sustainable business thinking to drive innovation and fundamentally rethink the way they meet customer needs.
Read MoreWhat I learned about Sustainability at REI Part 4: Innovation over Trade-offs
Holding the “no trade-offs” tension isn’t easy when everyone is saying, “that’s impossible”. But you’ll know you achieved real innovation when folks look at the final solution and say, “that’s not sustainability, its just good business”.
Read MoreWhat I learned about Sustainability at REI Part 3: Incremental vs Breakthrough changes
Sometimes Incremental improvements in corporate performance get criticized as either “business as usual” or “not enough to make a difference”. The REI experience shows that incremental improvements can lead to breakthroughs that deliver exceptional results.
Read MoreWhat I learned about Sustainability at REI Part 2: Metrics over Intuition
Sustainable business requires new ways of thinking; as a result, our intuition is almost always wrong. One solution is building better business metrics to reveal new opportunities and unseen risks
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